Technology

59323 readers

4651 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

225

Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos (www.techspot.com)

submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

130 comments fedilink hide all child comments

Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos::undefined

you are viewing a single comment's thread
view the rest of the comments

[–] Ephera@lemmy.ml -1 points 10 months ago (2 children)

Did they say this or is this your pet theory? I don't feel like that is necessarily the best strategy, since people won't develop for it, when there's no users and no users will appear when no one develops an ecosystem for this thing...

[–] WhatAmLemmy@lemmy.world 23 points 10 months ago (1 children)

This isn't really a "pet" theory — just economics. VR represents an entirely new product line, and with Apple's expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.

It's Apple, so it'll never be "cheap", but it can't remain at this price point and stave off competition for long. Within 3 years they'll either drop the price and introduce a pro version, or release an SE version, that'll still probably be around $2000-2500 — but bringing it within reach of the people who'd normally buy "pro" devices.

[–] CleoTheWizard@lemmy.world 5 points 10 months ago (2 children)

This is interesting because you’re correct that this is almost certainly a dev kit that they’re making people pay for.

However: this is very unlike Apple to do if it’s true. We ask ourselves, “What is the enthusiast or middle class user able to afford for good VR?” And as we’ve seen, consumer headsets are aimed at less than $1000.

So the plan is for Apple to put out an amazing headset with the best materials and best screen and eye tracking and all this, only for them to wait some years before releasing a worse version of this that still costs over $1000? I can’t see how Apple would get beneath this price point. And I can’t see how they’d justify themselves.

So your average consumer isn’t using this anytime soon. Did they just make a weird toy line for the rich?

[–] Natanael@slrpnk.net 3 points 10 months ago

At best this may help scaling up production of the necessary components (in particular the displays)

[–] agitatedpotato@lemmy.world 0 points 10 months ago

Did they just make a weird toy line for the rich?

Well it is Apple, they sell status more than anything else.

[–] fuckwit_mcbumcrumble@lemmy.world 5 points 10 months ago

You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.