This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
Somewhere they don't own, apparently.
Sadly this "own nothing and be happy" world only exists for those who don't make hundreds of thousands for the great gift of destroying the world for everybody else.