This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
It's nice that he's being honest about the bullshittery but all the same he can shove it. Glad I haven't bought a Ubi game in years and it doesn't look like that's going to be changing any time soon.