This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
You start making your microtransactions actually micro - transactions too small to do with real money, ie things that cost less than a cent - and maybe we'll consider this, you raging fucktard. I might even pay you 2c extra so that I can have all the clothes in a game I really like - the actual value of digital "goods".