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Secret Aardvark got their start in Portland via guerrilla marketing: literally leaving full bottles on restaurant tables with the salt, sugar, jam, etc. after their meal. I noticed it happening at a small diner, but didn't out them at the time — just asked the server if she'd seen the hot sauce before. "Nope. That's not yours? Hunh. Is it any good?" From that point on, it kept popping up in more and more places until it was a local point of pride. Genius. 🤌🏼
Yeah they may have done that in Seattle too because I first noticed them randomly popping up on tables in small diner sorta spots around town when I was living there.
It definitely worked, I went home the first time I tried it and ordered multiple bottles and recommend it all the time. I live in the EU now and it's harder to come by here but I did just find a site that sells it today so I am for sure ordering some.
Pro-tip: the Jamaican Jerk version is incredible for a chicken grillin' marinade & glaze. 😭🔥🤌🏼
Yeah had that one a few times, it's a really solid jerk sauce. I like the green sauce they make alright too. The OG recipe is def still my favorite though. So good.
Preach. 🤌🏼