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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids (www.thedrive.com)

submitted 7 months ago by L4s@lemmy.world to c/technology@lemmy.world

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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids::The EV craze is butting up against limited demand, and it's forcing General Motors to bring back hybrids in an almost total about-face.

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[–] deegeese@sopuli.xyz 72 points 7 months ago (3 children)

How long until they reverse their all-in-house infotainment strategy and go back to CarPlay and Android Auto?

[–] SeaJ@lemm.ee 14 points 7 months ago (1 children)

When they can make money off Android Auto or CarPlay, they will switch back.

[–] cbarrick@lemmy.world 3 points 7 months ago (3 children)

How do they make money off in-house infotainment?

It seems like better infotainment would lead to more sales...

Is theirs better? I doubt it.

[–] kalleboo@lemmy.world 17 points 7 months ago* (last edited 7 months ago)

Selling their own music and maps subscriptions, ads, selling location data. Enshittification.

GM also views the new infotainment system as a way to generate more revenue from subscription services, including music streaming, audiobooks and vehicle maintenance. GM’s chief executive Mary Barra has set a target of $20 billion USD (about $27 billion CAD) to $25 billion (roughly $33 billion CAD) in annual revenue from subscriptions by 2030

[–] SeaJ@lemm.ee 7 points 7 months ago* (last edited 7 months ago)

They sell your data. They could also inject ads into shit and force you to pay to remove them.

Better infotainment will lead to higher customer satisfaction in the long run. But many corporations are notoriously short sighted and grab for the quick and easy profits. Sure, you might be annoyed that they paywalled a feature that used to be free but you are unlikely to sell your car because of it. They already have your money from you buying the car so any extra money coming from you is icing in the cake.

[–] eskimofry@lemmy.world 1 points 7 months ago

No fees to Apple & Google is a massive cost struck out of their balance sheets, yes? Frees up a lot of money.

[–] VampyreOfNazareth@lemm.ee 1 points 7 months ago

When it's too late, then US taxpayers can rescue them again

[–] TheIllustrativeMan@lemmy.world -5 points 7 months ago (1 children)

Is Android Automotive really an "in-house" strategy?

[–] Empricorn@feddit.nl 2 points 7 months ago (2 children)

No. That's why consumers want them to "go back" to it and Apple Car Play.

[–] hddsx@lemmy.ca 3 points 7 months ago

IIRC Android auto and Android automotive are two different things

[–] TheIllustrativeMan@lemmy.world 1 points 7 months ago

UltiFi, the software on all GM EVs, is Android Automotive with an icon pack. All of the services are Google's (Maps, assistant, app store, etc). All GM does is change some graphics. Nothing about it is in-house.