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As if they weren't the ones setting the price so high. They're actually paying attention because people are finally starting to not pay them.
But the hedge fund managers sent them letters saying their job is to gouge customers explicitly looking for inexpensive meals because wE NeEd MOAAAAAAR!
If they‘re already losing costumers (we‘re talking about McD costumers here. People who have been loyally buying their junk for their entire life) then it‘s already too late. People who already turned their back on a product that‘s mainly driven by brand power will not return if you just reduce prices a little again. That‘s because it took a lot more crap for them to leave than they‘re willing to come back for once they‘re gone. If McD is really openly considering to lower prices, they‘re in deep trouble.
This kind of thing always seems to have a huge delay. Eventually enough people figure it out to make a dent, but it's going to take 18 months to hit that point.
Oh, and every fast food place expects you to use their app, or they'll charge you 50% more. And you have to do their dance of what to order and which deal applies this week.