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I can't read the article because of the paywall and don't care enough to circumvent it or look into it more, so I don't know if they accounted for it, but prices actually vary from one McDonald's location to another, a big Mac doesn't cost the same around the country.
I haven't done an exhaustive comparison, again I don't care that much, but I was curious enough to check online ordering at the only McDonalds that's open around me right now (it's 1 AM and almost nothing is 24/7 around here since the pandemic, which is a real bummer for night shifters like me, but I digress)
A large big Mac meal from there would cost me 10.39, a medium meal 9.49 (I guess small doesn't exist anymore because those are the only 2 options)
I don't live in a super expensive are, but it's not the cheapest either, so I suspect probably around that $10 mark for a big Mac meal is probably a more realistic average.
I have a feeling they're cherry picking that $18 big Mac from a swanky neighborhood in NYC or someth.
I'm in NYC and a big mac meal is $13 including tax in midtown according to their app. The one in the article is at some rest stop in CT and is almost certainly some franchise owner gouging, which is the real reason prices are so high.
Yeah $18 sounds much higher than the $10 meal that’s probably par for the course in today’s fast food economy
Apparently it's at a rest stop on the interstate