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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project (www.macrumors.com)

submitted 8 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project::Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the...

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[–] Badeendje@lemmy.world 7 points 8 months ago* (last edited 8 months ago)

That's how in investing in R&D works. Sometimes it does not pan out. It's a lot of money for many, but apple can afford such programs.

Just imagine the investments they made during this process. Better than hoarding the wealth.