this post was submitted on 29 Feb 2024
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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project::Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the...

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[–] 2xsaiko@discuss.tchncs.de 23 points 8 months ago (1 children)

Who wants to be the next one to try making "full self driving" cars and waste billions of dollars doing so instead of investing into public transport which would also make driving more safe and more enjoyable because fewer cars would be on the road?

IMO self driving cars are the epitome of Silicon Valley techbro overly complex "solutions" which look awesome and sci-fi but could only ever solve part of the problem if they became a reality.

[–] Badeendje@lemmy.world 7 points 8 months ago* (last edited 8 months ago)

That's how in investing in R&D works. Sometimes it does not pan out. It's a lot of money for many, but apple can afford such programs.

Just imagine the investments they made during this process. Better than hoarding the wealth.

[–] AbouBenAdhem@lemmy.world 4 points 8 months ago* (last edited 8 months ago)

Apple will take what it learned from the car project and apply it to other devices like AI-powered AirPods with cameras, robot assistants, and augmented reality.

At first I parsed that to mean the AirPods would include robot assistants, and I was picturing people with autonomous robotic arms protruding from their ears.

[–] tigerjerusalem@lemmy.world 1 points 8 months ago* (last edited 8 months ago)

Maybe now they can focus on things like fixing bugs and, you know, not letting their OSes being stagnant pieces of rotting shit.