wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

[–] ShepherdPie@midwest.social 10 points 6 months ago

I think we're seeing the marketing right now.

[–] Crashumbc@lemmy.world 6 points 6 months ago

Rich People's ego. He thinks his "name" is enough that he doesn't have to market.

[–] Furbag@lemmy.world 4 points 6 months ago

95% of the budget went to paying Will Smith.

[–] Blackmist@feddit.uk 2 points 6 months ago (1 children)

The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

The word "allegedly" is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

[–] rickyrigatoni@lemm.ee 3 points 6 months ago (1 children)

Will and Jada are scientologists so that's exactly what happened.

[–] Blackmist@feddit.uk 2 points 6 months ago

He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It's not even his voice in game.

The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

[–] tocopherol@lemmy.dbzer0.com 1 points 6 months ago

"We can save millions in advertising, just get your friend Will to post about it, it will be great."