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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

25 comments fedilink hide all child comments

The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] timkenhan@sopuli.xyz 6 points 7 months ago (1 children)

How the mighty has fallen.

[–] CosmoNova@lemmy.world 12 points 7 months ago (1 children)

That sums up the current AI situation pretty well. It‘s especially sad because so many (former) flagships of creativity like Wacom, LEGO, Disney or WotC are being caught using it, effectively burning down what was left of their legacy.

[–] RatBin@lemmy.world 7 points 7 months ago (2 children)

Ironically I thought AI would be used by smaller teams or even single users like me to brainstorm or get new ideas, but it us being shamelesslu used by croporations who could afford to pay a full team of artists and still gain a lot of money, while indipendent artists and creators just refuse to use it up to that extent.

[–] Worx@lemmynsfw.com 5 points 7 months ago (1 children)

Without meaning to be rude, you've not been paying attention. Throughout the history of capitalism, rich arseholes and then corporations have done as much as they can to avoid paying people for labour. It shouldn't be surprising that this latest tool is used the same way

[–] gravitas_deficiency@sh.itjust.works 5 points 7 months ago

1960s:

these new “computers” will make everything so efficient, everyone will be able to cut their work day in half without any negative impacts!

Today:

[–] EncryptKeeper@lemmy.world 3 points 7 months ago* (last edited 7 months ago)

Oh yeah man, I guess you haven’t heard but companies behind AI are investing like, billions of dollars into AI. They’re not doing that so the little guys get some novel use out of it.