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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] Australis13@fedia.io 14 points 7 months ago (1 children)

Given how bad the show's writing has been for years and the declining in viewership in the Chibnell era, I'm actually surprised the BBC actually reversed course for once.

[–] funkless_eck@sh.itjust.works 3 points 7 months ago

it's crazy to me how bad the writing got. I just did a full rewatch to prep for Ncuti and it falls off a fucking cliff