this post was submitted on 18 Aug 2023
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[–] Erika2rsis@lemmy.blahaj.zone 296 points 1 year ago (7 children)

Curse English idioms, I literally thought they were rebranding to Mud.

[–] platysalty@kbin.social 59 points 1 year ago (1 children)

I mean, after X it looks downright sensible.

[–] Marsupial@quokk.au 20 points 1 year ago (1 children)

It’s a more down to earth name at least.

[–] Omgarm@lemmy.world 56 points 1 year ago

It's because of the capitalization. If the title was "SanDisk's name is now mud" this wouldn't happen.

[–] Caligvla@lemmy.dbzer0.com 42 points 1 year ago (2 children)

I was also very, very confused at first.

[–] Erika2rsis@lemmy.blahaj.zone 13 points 1 year ago

I guess I was thinking that if Gwyneth Paltrow could found a company called Goop that anything goes these days.

[–] CanniBallistic_Puppy@lemmy.world 9 points 1 year ago (1 children)

I'm pretty sure that was the author's intention.

[–] Emanuel@lemmy.eco.br 7 points 1 year ago* (last edited 1 year ago)

Probably very deliberate, in the wake of Twitter's disastrous rebranding.

find fringe idiom

capitalise all words

and… send

There. Easy clickbait.

[–] TheSpookiestUser@lemmy.world 26 points 1 year ago

Wouldn't be the weirdest rebrand recently, honestly

[–] Zorque@kbin.social 8 points 1 year ago

Good thing it explains it in the second line of the article.

[–] Casmael@geddit.social 0 points 1 year ago

Wait…. They’re not doing that? What?