this post was submitted on 18 Aug 2023
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[–] Caligvla@lemmy.dbzer0.com 42 points 1 year ago (2 children)

I was also very, very confused at first.

[–] Erika2rsis@lemmy.blahaj.zone 13 points 1 year ago

I guess I was thinking that if Gwyneth Paltrow could found a company called Goop that anything goes these days.

[–] CanniBallistic_Puppy@lemmy.world 9 points 1 year ago (1 children)

I'm pretty sure that was the author's intention.

[–] Emanuel@lemmy.eco.br 7 points 1 year ago* (last edited 1 year ago)

Probably very deliberate, in the wake of Twitter's disastrous rebranding.

find fringe idiom

capitalise all words

and… send

There. Easy clickbait.