this post was submitted on 05 Apr 2024
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I wonder why Apple thought it was a good idea to make a car in the first place?
Tim really wants that visionary breakthrough product to “cement his legacy”.
Ever used software of car manufacturers? Turns out limiting themselves to the case radio is enough.
I can see the appeal of a fully self-driving Apple car. Something like a sleek little electric car, that takes the burden of actually driving away from you.
And looking back, 10 years ago (when this apparently started) self-driving cars seemed to be just around the corner and a huge market. So I can kind of see the idea behind it.
They're a fashion tech brand, They sell fancy stuff with little tech inside.
What sells big to the rich solely based on looks?
They've already got a market in phones but they thought cars would be easy with all the competition around who have decades of experience.
They thought wrong.
Tesla has been pretty successful, and they have a similar feel to Apple. So that might have been an indication of potential business success.
But on the other hand, that niche is pretty well filled by Tesla already. They'd be directly competing for sales.