Now you can add one more startup to that lineup: Lyrak, a new X rival that aims to differentiate itself by focusing on real-time news and monetization options for creators, as on X, but with fediverse integrations, similar to Instagram’s Threads.

With Lyrak, the plan is to take the best of what Twitter has to offer and combine it with ActiviyPub integration, allowing users to interact with a wider audience on other federated social networks, like Mastodon and others.

Founded by London-based web designer and marketer Rishi Siva, Lyrak is named for a lead character in the TV show “His Dark Materials,” Lyra.

At one point, Siva also created a Thumbtack-like app, but the COVID-19 pandemic impacted its ability to grow as many local tradespeople were unable to work at the time.

To attract them, Lyrak will allow Verified journalists to share content to users’ home feeds based on their interests and offer tools to send them notifications to people who regularly click their links.

The company plans to generate revenue through ads, like X, but also by taking a 10% cut from paid posts, subscriptions, tips, digital products and other AI features, in time.

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