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McDonald's pioneered franchising. Even the actual restaurant wasn't original, Ray Crock just bought the name from the actual McDonald's brothers after visiting their single burger stand and having the idea of duplicating it so he could sell more milkshake machines.
Hold up. The McDonald's brothers had some great original innovations for running a hamburger stand. They were using assembly line techniques to produce burgers faster than ever before. They weren't using cutlery or plates for the first time ever. They built a very streamlined business. THAT is what Ray Crock saw potential in, and that is what he bought. That is what the fast food industry is built upon.
That was White Castle that innovated that, see podcast.
And then it dawned on them that selling ice cream machines was the real racket.
Unfortunately they could never figure it out and every ice cream machine across the entire goddamn planet seems to be in a perpetual state of brokenness.
..or they are just a pain in the ass to clean so no one wants to clean them so everyone claims they are broken so they dont have to serve ice cream and clean the machine.
They just have to buy a new one. That's the point.
Yup it's all in the podcast.
There was a film with Michael Keaton recently
It's apparently questionably accurate, historically speaking. I haven't seen it, though.