this post was submitted on 12 May 2024
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Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.

Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.

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[–] disguy_ovahea@lemmy.world 211 points 6 months ago* (last edited 6 months ago) (10 children)

Let’s be honest. This collection isn’t supporting the LGBTQ+ community, it’s exploiting it. They don’t donate the profits to HRC, and they don’t feature designers from the community. It’s all cheaply made, high margin, bottom line padding.

[–] ryan213@lemmy.ca 2 points 6 months ago (2 children)

So you're saying the right-wingers can see right through this and are actually being the good guys!? Well, I'll be damned. /s

[–] disguy_ovahea@lemmy.world 27 points 6 months ago (1 children)

Imagine if they found out their protest was secretly woke.🤯

[–] ryan213@lemmy.ca 13 points 6 months ago

People should just tell them all the stuff they like is woke so they'll do the opposite.

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