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From wikipedia. This is just from the section on US laws. That last part might be what you were thinking of.
In 1970, Congress took their anti-smoking initiative one step further and passed the Public Health Cigarette Smoking Act, banning the advertising of cigarettes on television and radio starting on 2 January 1971. In April 1970, President Nixon signed it into law.[61] The Virginia Slims brand was the last commercial shown, with "a 60-second revue from flapper to Female Lib", shown at 11:59 p.m. on 1 January 1971 during a break on The Tonight Show.[62] After the television ban, most cigarette advertising took place in magazines, newspapers, and on billboards.[60]
Smokeless tobacco ads, on the other hand, remained on the air until a ban took effect on 28 August 1986.[63][64] Even further restrictions took effect under the Family Smoking Prevention and Tobacco Control Act.
Passed in 1997, the Tobacco Master Settlement Agreement bans outdoor, billboard, and public transportation advertising of cigarettes in 46 states.
Wow I didn’t expect the US to be so progressive with it, I was thinking of the EU ban that mostly got rid of the F1 tobacco sponsorships.