Technology

59664 readers

3922 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

517

Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse' (gizmodo.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

234 comments fedilink hide all child comments

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

you are viewing a single comment's thread
view the rest of the comments

[–] AeonFelis@lemmy.world 14 points 3 months ago (2 children)

There’s also a discussion about a subscription-based service and a deeper focus on AI.

This line made me think that maybe the subscription was a different thing? So I googled and found this interview: https://www.theverge.com/24206847/logitech-ceo-hanneke-faber-mouse-keyboard-gaming-decoder-podcast-interview:

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.

Okay...

Also from that interview:

Some only have a mouse or only a keyboard, but many of them have both. But the thing that shocked me was that the average spend on that globally is $26, which is really so low. This is stuff you use every day, that sits on your desk every day, that you look at every day. That’s like the price of four coffees at Starbucks or less than a Nike running shirt. There is so much room to create more value in that space as we make people more productive — to extend human potential.

Guys, you are not giving Logitech enough money! You can do better!

[–] dejected_warp_core@lemmy.world 3 points 3 months ago (1 children)

Think about it like a diamond-encrusted mouse.

Oh good grief. Do they really think they can adopt the subscription-for-heated-seats model, and get people to use their high-end computer peripherals as some kind of flex? I just don't see people holding their "Logitech^tm^ Gamer PC Lease" over anyone else's head.

My optimism has me thinking that this CEO is deliberately tilting at windmills in order to appease shareholders, because Logitech has been around long enough to be steady-state (not growing much) at this point.

[–] JackbyDev@programming.dev 2 points 3 months ago

It felt like a joke based on the tone.

[–] TheMirkMan@lemmy.world 1 points 3 months ago

4 coffee???? Damn