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Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films (www.techdirt.com)

submitted 2 months ago* (last edited 2 months ago) by Powderhorn@beehaw.org to c/technology@beehaw.org

9 comments fedilink hide all child comments

I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn't really the issue here, it's fucking lorem ipsum in production (that's why it's used; this is what inevitably happens otherwise). They don't have an AI problem; they have a process problem if there's no editing or at least fact checking vendor collateral before it goes live.

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[–] Cube6392@beehaw.org 3 points 2 months ago (1 children)

I think the issue is that this marketing consultant didn't build anything. They just prompted an LLM to generate output

[–] einkorn@feddit.org 1 points 2 months ago

Good point!