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Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films (www.techdirt.com)

submitted 2 months ago* (last edited 2 months ago) by Powderhorn@beehaw.org to c/technology@beehaw.org

9 comments fedilink hide all child comments

I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn't really the issue here, it's fucking lorem ipsum in production (that's why it's used; this is what inevitably happens otherwise). They don't have an AI problem; they have a process problem if there's no editing or at least fact checking vendor collateral before it goes live.

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[–] ech@lemm.ee 8 points 2 months ago (1 children)

"Built"? Did an LLM "build" their title, too?

[–] einkorn@feddit.org 3 points 2 months ago (2 children)

Now hold my beer for a second, English is just my second language, but "built" is past tense for "build", isn't it?

They build a trailer filled with AI → Present tense, i.e. they are doing it right now
They built a trailer filled with AI → Past tense, i.e. the trailer is finished.

[–] ech@lemm.ee 7 points 2 months ago* (last edited 2 months ago) (1 children)

Nobody says they "built a trailer". Created, edited, made, maybe even "put together". But not "built". It technically works, but it's still wrong.

*Thinking about it more, I'd bet the program mixed up the word for house trailer or something else physical. Build/built would track better for that.

[–] jmcs@discuss.tchncs.de 3 points 2 months ago

Not a native speaker, but if I wanted to boil it down to a word I would use "made a trailer". I think you are right about the algoritm confusing a movie trailer with a physical trailer.

[–] Cube6392@beehaw.org 3 points 2 months ago (1 children)

I think the issue is that this marketing consultant didn't build anything. They just prompted an LLM to generate output

[–] einkorn@feddit.org 1 points 2 months ago

Good point!

[–] FormallyKnown@feddit.dk 3 points 2 months ago

Thats a really weird play on their part.. But other that that, the movie looks like it could be good

[–] Midnitte@beehaw.org 2 points 2 months ago

“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” the company said Wednesday. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”

Certainly an interesting light into how trailers are made - entirely separate "film" almost.

[–] drwho@beehaw.org 1 points 2 months ago

Seagull consulting has come to marketing, I see.