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Gearbox CEO Randy Pitchford says his hopes on Epic Store were 'overly optimistic or misplaced'
(www.tweaktown.com)
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Guild Wars 2 expansions are cheaper on the company’s storefront than on steam, without sales. Not sure if they get an MMO pass, but it’s not a hard and fast rule.
That's because the versions sold on the company site are for ArenaNet keys, not Steam keys.
The rule is only for selling Steam keys.