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An important update on Concord - Being taken offline September 6th, refunds to be issued
(blog.playstation.com)
this post was submitted on 03 Sep 2024
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That's presumably why it's going offline and everyone getting refunds
With all the negative press, I doubt they would try that. Even if it goes free, people will recognise the name and wouldn't bother trying it.
I think the people that have never heard of it far outweigh the people that have and decided to ignore it. They're chasing "normal" people, not people like us who would likely have ignored it even if it was a free to play, micro transaction riddled mess.
And "FREE!" does appear to be a key factor in making this kind of game take off. They live or die by initial player interest and retention.
These things are expensive to make, it's not just going in the bin. I'm just not sure where it belongs. It's clearly Overwatch's stunt double, and even that seems like it's on the wane.