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Shein is officially the biggest polluter in fast fashion. AI is making things worse. (grist.org)
submitted 4 days ago by solo@slrpnk.net to c/climate@slrpnk.net
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The company nearly doubled its emissions in 2023.

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[–] UnderpantsWeevil@lemmy.world 27 points 4 days ago (1 children)

Shein’s emissions are especially high because of its reliance on air shipping, said Sheng Lu, a professor of fashion and apparel studies at the University of Delaware. “AI has wide applications in the fashion industry. It’s not necessarily that AI is bad,” Lu said. “The problem is the essence of Shein’s particular business model.”

Other major brands ship items overseas in bulk, prefer ocean shipping for its lower cost, and have suppliers and warehouses in a large number of countries, which cuts down on the distances that items need to travel to consumers.

This seems to be the nut of it. Direct air shipping is a luxury service people will pay huge mark-ups to enjoy. So luxury designers are exploiting the heavily subsidized and polluting industry to marry the exploitative labor practices of captured populations with the aggressive sales and marketing afforded by our ~~global surveillance system~~ data-driven search business.

[–] someguy3@lemmy.world 5 points 4 days ago (1 children)

Is air shipping how temu works too?

[–] Atom@lemmy.world 13 points 4 days ago (1 children)

Yes, same with Temu and Tic Tok Shop. Air shipping individual packages lets them fall under the De Minimis exemption in the US and hide from import taxes or nosey slave labor watchdogs.

[–] shalafi@lemmy.world 5 points 4 days ago (1 children)

They also ship in smaller dollar amounts, under $800, to dodge taxes. Maybe that what you meant as well? Biden just bitched about this or I would have never known.

[–] Atom@lemmy.world 6 points 4 days ago* (last edited 4 days ago)

Yep, that's exactly right. De Minimis was intended to prevent people from shipping stuff back from vacation or family from paying taxes twice. These companies exploit that loophole to avoid the standard customs and imports procedures retailers normally go through. The Biden admin is currently looking to lower the De Minimis for that reason.