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As a kid I would hear “save big money” and would often show a person next to oversized money (like cartoon people next to giant dollars and coins).
I was absolutely under the impression it meant large scale money and found it confusing anyone would want that. It would be so inconvenient!
I’m not sure when I figured it out but it wasn’t an “a-ha!” moment, it just sort of gradually fell out of my brainmeat.
I thought Menard’s slogan was “save big bunny at Menard’s”.
The first time I went to one was around Easter, so they had bunny-themed stuff around. And the store’s speakers were shit, so it was hard to understand the ad spots playing over them.
I wasn’t sure why Big Bunny was in trouble, or what it would take to save him, but I wasn’t too worried.
Eventually, I saw a commercial for it and figured out I had misheard it. I still like my version better though.