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Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study
(www.tomshardware.com)
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Something to consider is that they don't consider people not buying their games as revenue loss in these studies because most of these studies are deliberately fudged to support their narrative. They can't do anything about people just not buying their games, they wish they could but they also aren't going to say it out loud because it doesn't help their cause.