this post was submitted on 07 Sep 2023
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Technology
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It's likely they don't have much of a choice as a business. The more people use ad blockers, the more ads they need to show to make up for the loss in revenue.
And the more ads they show, the more people install adblockers.
I was pretty tolerant of YouTube ads up until a year ago, when they started playing unskippable food ads which I morally disagree with. No amount of "not relevant" made them go away so I'm hardcore ad-free now. I even tried YouTube premium until they decided to jack up the price on my second month of having it, so fuck em
Yep. I doubt there were that many people using adblockers back when you only had one skippable 15 second ad at the beginning of a video. But when you have 1-2 ads every 10 minutes, on top off all the premium popups, it's just unbearable.
Yeah, it's a bit of a cycle. If it continues, they'll likely find new ways to make ads harder to block. For example, embedding the ads directly into the same video stream as the actual video and using DRM. I have no doubt they've already prototyped or even fully built out solutions like this, waiting to roll out if/when they're needed.
Youtube never was a especially profitable business on it's own, they basically just need it for the traffic but I guess they might try to change that, if that's the case the logical next step would be dropping independent creators! :/