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First recognize the most important reason you’re losing, and I hate to be cliche about it, but it’s the Glengarry Glen Ross rule: coffee is for closers only. These are the Glengarry leads and they’re not for you losers.
The Dems simply suck at selling. They suck at critically self examining their own strategy and get high on their own supply—while hardcore Christians within the GOP are meticulously planning for years their long term plays for generational change in their favor. The Supreme Court is the ultimate example of this.
This has nothing to do with policy, being too right or left, etc. You simply (a) suck at selling, (b) are not clearly selling something simple.
Dems can’t sell well to their own customers on the left.
After you address the mechanics of this—the messenger, the message, the product, the ROI, the user and experience—then you can be concerned with policy.
The Dems mistaken think policy is what is selling. It is not. Trump is not selling policy or issues at the end of the day. He’s selling a vision of how to solve the biggest problems.
Sure he’s a pig rapist. The fact that you can’t outsell a pig rapist 78 year old should tell you just how bad you are at selling.
It is simply not about the issues.
trump doesn't sell 'policy' or 'vision' or even the 'concept' of either.
he sells fear and hate.
and ~ 30-40% of the population is feasting on all he can dish up.
This is the tunnel vision that causes Dems to lose. This is simply a useless analysis if your goal is to crush the election and win.
You can be defeatist or get practical. We know Trump is beyond bad. He’s outselling. How do we win?
İt z'n tu̇nėl vijėn. Ƿėt ðiſ mæn hæz f ſeıl z fılıŋ emboldened t yuz ð N-wṙd, æ Hz ſu̇poṙtṙz hæv con ripıtedlı ðeı aṙ ƿilıŋ t teıṙ ð wṙld t credz f ð tuınıiſt hit v ðæt cit.
spoiler
It isn't tunnel vision. What this man has for sale is feeling emboldened to use the N-word, and his supporters have shown repeatedly they are willing to tear the world to shreds for the tiniest hit of that shit.