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The Onion buys rightwing conspiracy theory site Infowars with plans to make it ‘very funny, very stupid’
(www.theguardian.com)
this post was submitted on 14 Nov 2024
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The funniest piece is going to be seeing old followers believe it’s still the InfoWars they know and love. It took forever for people to stop eating the onion in large numbers, and it still manages to happen on occasion.
There is opportunity here. Initially, anyway.
A part of me actually wished that the Onion would have purchased InfoWars, but in secret, like maybe under a subsidiary corp that has a right-wing sounding name.
They don't change Infowars' branding or anything but the articles become subtly liberal.
Maybe an overt purchase is better but I really want to troll the right.
"Do your swastikas send the right message to your neighbors? Maybe try this instead..."
"Today we celebrate a new addition to the Global Tetrahedron LLC family of brands. "
"Founded in 1999 ... InfoWars has distinguished itself as an invaluable tool for brainwashing and controlling the masses.
...
InfoWars has shown an unswerving commitment to manufacturing anger and radicalizing the most vulnerable members of society—values that resonate deeply with all of us at Global Tetrahedron.
No price would be too high for such a cornucopia of malleable assets and minds. ... a steep bargain: less than one trillion dollars."
I'm absolutely not disagreeing with you; I believe the onion will continue on doing "its thing" and keeping on-brand for both entities. Do exactly what you say and publish articles either believable or outlandish enough to break through to people
I don’t think they have to. People are going to consume it like it’s the same old. Inertia and assumption.