this post was submitted on 17 Mar 2024
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Coffee
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It's all placebo effect. That James Hoffman guy is the worst. "In our taste tests..." Are your taste tests double blind? I highly doubt it.
"You gotta jiggle it three times after 36 seconds then add 13 drops of 210.3° water between the filter and the brewer. Equally spaced, of course."
The worst part is the pseudoscientific rationalization about what each step does to the final product.
"This step balances the acidity and oxygenation."
It's hilariously ironic that the example you use is the one guy using actual science. The OG with a caffeine analyser, refractometer, particle size analyser and who will strap temperature and pressure probes to anything and everything to measure how they perform.
If you haven't had the opportunity to try different coffees prepared different ways, then that's unfortunate for you. If you have and you can't taste the differences, maybe that's on you? The only people I've ever met with so little ability to distinguish tastes were smokers.