this post was submitted on 04 Oct 2023
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] Atomic@sh.itjust.works 6 points 1 year ago (1 children)

Are you seriously comparing alcohol. To people stealing someone's likeness to commit fraud?

[–] Fal@yiffit.net 6 points 1 year ago (1 children)

That's already illegal though

[–] Atomic@sh.itjust.works 1 points 1 year ago

If you can prove it. Which takes time and money. It would be far better to update laws to keep up with our tines and put a stop to it before it begins.

What's being done to Mr Beast, and also Tom Hanks. Is nothing short of Identify theft.