this post was submitted on 11 Oct 2023
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You can see how this would happen. Everyone bought new computers to wfh during the pan. Now they’re holding on to devices that aren’t due for upgrades / replacement. Apple seems to be the only hardware company in the sector that isn’t hurt by this and that’s because they’re shipping new macs that are best-in-class to an audience that typically can afford (or will sacrifice to afford) nice upgrades.
I think the main reason though is that the main CPU and GPU designers (AMD, Nvidia and now even Intel) are preferring TSMC because chips produced by them are usually just better and Exynos turned out to be a failure.
There is simply less need for more compute power for the average user. Even additinal.festures like screen size and resolution or video and photo quality are harder and harder to show actual differences. So people hold onto devices for longer and longer.
Apple has also been seeing massive cool down in PC sales over 2023.
Their 2021-2022 sales numbers were primarily driven by the shift from Intel to Apple Silicon. People gobbled up those machines.