this post was submitted on 09 May 2025
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It’s a fundamental and inevitable outcome of how these businesses are structured and run. Were the decisions to chase larger more premium vehicles short sighted? absolutely. Was the pursuit of Financialization in car sales to make up for pricing out lower income buyers obviously a bad idea? Without a doubt. Could they have made any other decisions? Not without being replaced by shareholders.
The solution to this problem is not just to “kick the bums out”, these companies need to have their management and ownership restructured in a way that generates incentive structures to maintaining a stable long term market rather than quarterly revenue growth.
Some companies, like Nissan, didn’t pursue the big premium trend and they got burnt as well, largely because the trends of the rest of the market and surplus of used cars is undermining their new sales. To some extent their choice to so heavily pursue sales to fleets like rental companies didn’t help.