Text:
I consent to Plex to: (i) sell certain personal information (hashed emails, advertising identifiers) to third-parties for advertising and marketing purposes; and (ii) store and/or access certain personal information (advertising identifiers, IP address, content being watched) on my device(s) and share that information with Plex’s advertising partners. This data is used to deliver personalised ads and content, ad and content measurement, audience insights and product development. Your consent applies to all devices on which you have Plex installed. You can withdraw your consent at any time in Account Settings or using this page.
Soure: https://www.plex.tv/vendors/ (Might have to clear cache)
Can also read about the changes here: https://www.plex.tv/about/privacy-legal/
Yup. And letting them collect data on what goes through their service is the cost.
Accidental reply
Happens with most services.
I’m sure that one boutique website you shopped on had buried in the T&C that they can sell your data.
Very few people care. So no, for most it is not really a no brainer. It's more effort and work pretty much everywhere. Try to use jellyfin on the Xbox client and tell me that isn't trash.