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I started to notice some thing weird while using Reddit, every link post from Condé Nast owned news outlet was getting a high amount of upvotes and awards while other publications had a very normal rate of awards( usually zero, with the exception of the sponsored ones) and upvotes.
That when I started to investigate this matter till I found out about this.
They are boosting their publications on Reddit on the major subreddits. They are trying to give their publications a advantage over all the other news outlets.
They have the ability to kill the other news outlets if they keep doing that. Avoid them as if your freedom is dependent on it.
While I largely agree with graf 2, graf 1 does a fair amount of question-begging.
Not to beat a dead horse, but for those using Reddit for news, it's undeniable that media literacy has not been imparted. The theatre and IE comparisons fall flat because you can always just go to the website. Reddit has no monopoly here.
If one uses Reddit as though it's an RSS feed, well, that's not an Advance problem. Not trying to victim-blame here, but come on. It's not a site for serious news. I've not been subscribed to any of the news subs in years because it's people sharing shoddily written stories and then having useless debates that ignore the central thesis.
It's fine for entertainment, but entertainment is not news. "Look at that cute cat" is the target demo, not, say, "I'd like to know about the latest developments in the Ukraine war." It's akin to going to Harbor Freight for ice cream. You can't blame the tool store for not selling food.