this post was submitted on 23 Jun 2025
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Apple used rigged demos and made false claims about their own technology so outstanding that their own project managers were taken aback by how far behind the features actually were vs. what was pushed. There's already informal documentaries on the massive internal disconnects within Apple that have lead to poor product testing and stagnation.
There is some possibility that Tim Cook will resign or be fired.
This can be a very good thing or a very bad thing.
For this to be a good thing the shareholders would need to agree to a technical CEO rather than a marketing one and that comes with the wee lil' issue of raining on their AI parade. If Tim Cook goes his replacement will be even worse.
As much as I dislike Steve Jobs personally, Apple needs someone at the helm who is product and customer experience oriented like he was. Obviously, technical know-how is good, but someone exclusively technical would flounder. Tim Cook is a supply chain guy. His replacement would almost certainly be someone marketing oriented, since innovation no longer drives Apple. Sales do.
It can be a very good thing if they try to actually become a normal company and not hype-serf.
So, it's not going to be good then.
It would make no difference at all.
So, your MO is fooling customers since Jobs. You learn that fooling customers doesn't ever get punished. Then your shareholders become fooled well enough over time. Then your management is so involved in fooling customers and shareholders that they don't know anything else. Then there's bound to happen a moment.