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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 11 months ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] Jjespe@alien.top 1 points 11 months ago (2 children)

Different company but, strangely enough, the Zenith that made TVs owned Zenith watches for a brief time in the 1970s.

[–] xMechanismZero@alien.top 1 points 11 months ago

This is exactly the problem. I connote the name with home electronics.

For me, it’d be like purchasing a Sanyo watch.

I just can’t dissociate the Zenith name from home electronics. As a result, I could never buy a Zenith watch.

[–] Sivalon@alien.top 1 points 11 months ago (1 children)

That’s when Zenith TV was at their zenith

[–] bryanthebryan@alien.top 1 points 11 months ago

Zing!