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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] mikeyray15@alien.top 1 points 1 year ago

I figured as much. And this was just one salesperson at one dealer, and maybe they were just not as well versed on zenith so didn’t try to sell me harder on it.