Watches

0 readers

1 users here now

A community for watch & horology discussion.

founded 11 months ago

MODERATORS

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 11 months ago by bisonsurfer1@alien.top to c/watches@style.land

99 comments fedilink hide all child comments

Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

you are viewing a single comment's thread
view the rest of the comments

[–] purpletooth12@alien.top 1 points 11 months ago (8 children)

Didn't Zenith make (maybe they still do?) make TV and electronics?

[–] Jjespe@alien.top 1 points 11 months ago (3 children)

Different company but, strangely enough, the Zenith that made TVs owned Zenith watches for a brief time in the 1970s.

[–] Sivalon@alien.top 1 points 11 months ago (1 children)

That’s when Zenith TV was at their zenith

[–] bryanthebryan@alien.top 1 points 11 months ago

Zing!

load more comments (1 replies)

load more comments (5 replies)