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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] alfis329@alien.top 1 points 1 year ago (2 children)

All that non watch people really know is Rolex and omega. You could also ask why most no watch people don’t recognize patek or vacheron Constantine even though those are some of the most sought after watches in the world. The fact is that most people that don’t care about luxury watches will only think a watch is fancy if it’s a Rolex or iced out

[–] SunglassesAtNight92@alien.top 1 points 1 year ago (1 children)

I would actually say TAG is more well known than omega. Hublot is getting up there too but you’re right, outside of those 3 + Rolex and maybe casio, they aren’t going to know what your watch is.

[–] alfis329@alien.top 1 points 1 year ago

Yeah your right. I just thought of omega off the top of my head because of James Bond