this post was submitted on 20 Oct 2023
1 points (100.0% liked)

Watches

0 readers
1 users here now

A community for watch & horology discussion.

founded 1 year ago
MODERATORS
 

Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

you are viewing a single comment's thread
view the rest of the comments
[–] PDX-ROB@alien.top 1 points 1 year ago

It's got a high price point for watches that look too much like other more well known watches.

If they want to distinguish themselves they need to come out with a good design that's unique to themselves and market it heavily.

Like how breitling has the navitimer.