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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] comedycraze1@alien.top 1 points 1 year ago

I bought mine 20 years ago. They invented the first fly back Chronograph and the originally provided the movement for the Rolex Daytona. There are lots of watches that still use the el primero movement today. All of that to say I think they make some beautiful watches. I love mine!

https://preview.redd.it/7q6y7n4sjkvb1.jpeg?width=3853&format=pjpg&auto=webp&s=5594598b7f1d6396fe25142cba4249f367b347c6