Watches

0 readers

1 users here now

A community for watch & horology discussion.

founded 1 year ago

MODERATORS

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

99 comments fedilink hide all child comments

Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

you are viewing a single comment's thread
view the rest of the comments

[–] serene_brutality@alien.top 1 points 1 year ago

Marketing.