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‘Reddit can survive without search’: company reportedly threatens to block Google
(www.theverge.com)
this post was submitted on 20 Oct 2023
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I've seen people make the argument that no matter what you do if they successfully break adblockers, Google stands to make a profit, but it could actually hurt advertisers.
Obviously, if you stop watching, then that's less overhead for them, and if you pay for premium, then that's literal money in their wallet. But if you start watching ads, Google can leverage more money from advertisers for the increased views. But people who use adblockers are unlikely to click ads, so advertisers pay more for their ads to be shown to people who weren't going to click on them anyway.
Ironically, it's in both our interest and advertisers to stop Google from breaking adblockers.