this post was submitted on 22 Oct 2023
1 points (100.0% liked)
Watches
0 readers
1 users here now
A community for watch & horology discussion.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
It's a marketing marvel.
It allows people who can't afford an Omega to feel part of the brand, without hurting Omega's customer or the brand (because you'll never ever see this watch in steel : the purpose being to immediately and without any doubt know it's a Swatch, and not an Omega).