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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org

148 comments fedilink hide all child comments

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] twinnie@feddit.uk 6 points 1 year ago (2 children)

To be honest, I’ve had a Twitter account for years but didn’t really use it. I would only go on Twitter once every few months. Since everyone’s talking about it now because of Musk I think about it more and use it a little more. Maybe once a week. I wonder if the lost users are being replaced by people like me.

[–] coffeejunky@beehaw.org 7 points 1 year ago

For me it's more the other way around, had a Twitter account for years. Didn't really use it much, a bit more in the last 2 years. Deleted my account after Elon took over.

[–] at_an_angle@lemmy.one 2 points 1 year ago

I only have a Twitter so links are easier to follow.