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Fuck Taco Bell. Taco Bell only won because Taco John's didn't have deep enough pockets to defend the trademarked term they legally had.
No, Taco Bell won because WHO THE FUCK IS TACO JOHN'S AND WHY THE FUCK DO THEY OWN TACO TUESDAY?
Did you know that two companies had ownership of that trademark? Does anyone associate "Taco Tuesday" with anything but being alliterative? Do people immediately think of Taco John's or Gregory's when they hear "Taco Tuesday?"
No.
They probably think of every elementary school that had a Taco Tuesday at least once a month. They probably think of the Lego Movie. They probably think they're hilarious and just made it up for the first time.
Even if you knew of Taco John's and knew they had Taco Tuesday, did you know that it was their trademark?
Taco John's did not relinquish the mark because they couldn't fight it. They relinquished it for the same reason Gregory's did... they knew their claim to the mark was MINIMAL at best and it would be trivial to show common usage of the term that would render it generic.
I actually do think of Taco John's when I think of Taco Tuesday because that was their big special thing for decades.
But I also don't care if 'Taco Tuesday' is something you can trademark. If Taco Bell wants to use it, fine.
Everyone knew except idiots like you hahahah
Fucking nobody knows what Taco John's is.
You mean everyone that lives in a state where this regional restaurant operates.
https://www.scrapehero.com/store/wp-content/uploads/maps/Taco_Johns_USA.png
The nearest one is 400 miles away from me.
Look at all that Midwest. Surely these tacos have to be cursed stains on the name. Especially from John. John ain't know no tacos.
Oh wow, I had no idea there were two of them in my state, (but other side of it from the major cities) - I definitely first heard of it in relation to the copyright claim.
They should have never been granted the trademark based on prioriry. They did not coin or use the term first. They are not fighting because they know they wouldn't survive a challenge which is why they just bullied small shops who themselves didn't have the pockets to defend themselves.
I don't think that's what happened? Based on this article and another one I read, it seems that now the Taco Tuesday trademark is relinquished meaning anyone can use it. I'm guessing taco bell would rather everyone be able to use it including them rather than it being locked down by someone who's not them.
My understanding is Taco John’s used to prevent smaller shops from using it
Do you really want Taco John's to hold the usage rights to 'taco Tuesday'?