this post was submitted on 27 Aug 2025
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I just think they're neat!
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I've yet to see any evidence that this wasn't a publicity stunt by Cracker Barrel
Any news ... good or bad ... is good news for any business. It's free advertising!
Or vice versa, but either way it's a big win for them it seems.
TMZ was reporting Cracker Barrel lost like 95m in stock value because of this. So is this really good for them?
Also I’m guessing the type of people who eat there are the same type of people who would boycott them for this reason.
That's not what I'd be worried about if I was in Cracker Corporate.
I think the problem is that those people weren't eating their reliably to begin with. The stock enjoyed a 10-pt jump off a 5-pt dip. So somebody in day trading made a bunch of money off fluctuation. But after that, it was just noise on a stock that's been in steady decline since COVID.
Cracker Barrel has been in decline for awhile. It's suffering from the post covid economy like many other restaurant chains. They say there's no such thing as bad publicity but I don't know that it's going to get much better for them in the short term. Much of their base can barely afford food at the grocery store let alone dining out and tipping.